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The Triple Bottom Line that Keeps the Green Living Journal PDX Free

One of the best things about the Green Living Journal is the fact that it’s free to readers. And that’s because advertisers sponsor the content. 

How it works: When a Green Living advertiser pays for placement, a large portion of that money is used to pay for the creation, printing, and distribution of the magazine. While advertisers could spend their dollars with other publications, they choose to support the mission of the Green Living Journal instead.

Why advertisers do this: Advertisers know that Green Living Journal readers are concerned about the environment and take interest in social and ethical issues and are therefore more likely to choose goods and services from people who share their values.

What it means for readers: Readers who choose to support a Green Living Journal advertiser are doing good: for themselves, for the environment, for the advertiser, for the economy, and for the Green Living Journal. Advertisers appreciate the business that helps them stay viable in challenging economic times. Even readers who aren’t ready to make a purchase can tell an advertiser that they’ll keep them in mind and let them know that they are noticed.

Readers should also know that THEY can be advertisers.

It’s true! The Green Living Journal has classified word-only ads AND classified display ads that are affordable to individuals, crafters, and small businesses who want to reach other mindful people.

The bottom line. Readers, advertisers, and the Green Living Journal are all in this together: 

1) Providing readers what they need to make better, more intentional choices; 2) Giving advertisers a way to support these informative efforts while growing their businesses, and 3) Giving the Green Living Journal the opportunity to serve both its readers and its advertisers. 

It’s win-win-win – the best kind of triple bottom line there is!

For more information about advertising in Green Living https://www.greenlivingpdx.com/advertise/

We believe that individuals making mindful choices can create a sustainable future for themselves, their children, their communities and local businesses!

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