Ghosn + Czysz + Musk + Lutz + Gadget + Us = A Tipping Point

Worried about what the future holds for the world your grandchildren will live in?

Last Thursday and Friday we were given an exciting peek at why there is hope for a better tomorrow. This glimpse of optimism was presented in 2 films that showed at the Hollywood and Baghdad theaters.

In “Revenge of the Electric Car” filmmaker and director Chris Paine takes us behind the scenes at General Motors, Nissan, Tesla Motors, and Left Coast Electric for a closer look at the men that are essentially gambling with the survival of their companies. Carlos Ghosn, CEO and President of Nissan, Elon Musk, CEO of Tesla Motors, Bob Lutz, Vice Chairman of General Motors (now retired), and Greg “Gadget” Abbott, CEO of Left Coast Electric, are all betting big time that the electric motor will replace the internal combustion engine (ICE) in our personal vehicles.

In “Charge” filmmaker Mark Neale documents the Isle of Man TT (Tourist Trophy) electric motorcycle races of 2009 and 2010. The Portland based Motocyzsy team led by Michael Cyzsy is the focus of the film and their winning of the race in 2010 (and again in 2011). Here again we have a company headed by an individual who is investing a lot of money in the electric drive system, only in this case, it’s for use in motorcycles.

Whether you are a fan of cars or motorcycles or not, these two films give us compelling evidence that the electric motor is on the verge of replacing the ICE in our personal vehicles. It will do this, not because these people are driven to be green just to be green, but because they are driven to make sound business decisions for the future viability, profitability and sustainability of their companies. The electric motor will allow them to be green and profitable while giving us the opportunity for energy independence by endinging our addiction to oil. We all win with cleaner air and a more secure America.
The key to the success of this switch to electric drive now rests with the consumer. That’s you and me, so if you are going to buy a new car or motorcycle at least test-drive an electric one.

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